top of page

The 60 Second Rule.

Updated: May 11, 2023

The internet is obsessed with the 60-second rule - a very self explanatory method of washing your face for a full 60 seconds (instead of the usual 15 seconds) to get better skin.

SMOOCH Beauty offers affordable luxury and believes in having fun at any age. Founded by Alisha Ramasar, SMOOCH Beauty is one of the good things that came out of lock down.

The method comes from Nayamka Roberts-Smith from LABeautyologist who frequently tells her 43,000 followers to wash their face for 60 seconds straight to allow the cleanser ingredients to really penetrate the skin.

"Makeup, dirt, and oil are a lot more difficult to remove from the skin most people realize," says Roberts-Smith. "So not only do you want to give the cleanser a chance to break down and dissolve products and grime, but taking 60 seconds also makes you pay attention to your skin and what you’re doing—like remembering to cleanse around the edges of your nose, under your chin, and around your hairline."

And though, sure, the technique may sound obvious and basic—because it is kind of obvious and basic—it’s also apparently game-changing. So much so, that it’s earned the hashtag #60secondrule and a following of devotees who swear by it.

You’re welcome,


The SMOOCH Squad


bottom of page